UTSA – Creative Culture Design and Digital

The University of Texas at San Antonio

Building a cohesive brand.

The University of Texas
at San Antonio

Building a cohesive brand.

Creating unified visuals and messaging to help the university evolve.

Building a unified brand to help the university evolve.

Building a unified brand
to help the university evolve.

The University of Texas at San Antonio is the second largest and fastest-growing university in the Texas System. Part of their rapid growth is due to the worldclass research that is done at the institution. The university has begun the journey to achieve top-tier status. To do so, they had to engage in their first capital campaign. We were there to provide the help and guidance they needed.

We worked with the Vice President of External Relations and her staff to develop the strategy that would guide all elements throughout the campaign.

Following our strategy sessions, we worked up the brand standards that were used to guide all messaging and visuals created as part of the capital campaign communications.

From printed materials to digital applications and assets, we produced items that were evergreen and could be utilized for more than one recruiting season. The campaign was successfully completed and resulted in the initial $150-million campaign goal being reach ahead of their projections and an additional $30-million being raised.

"UTSA has been ranked fourth best young university out of 150 international universities."

—Paul Baty, editor of the THE World University Rankings

—Jason Robles, Future Roadrunner,
Class of 2020