Ballet San Antonio
A new look for the city's dance company.
Ballet San Antonio
A new look for the city's dance company.
Ballet San Antonio
A new look for the city's dance company.
Ballet San Antonio
A new look for the city's dance company.
Creating a brand with universal appeal.
Creating a brand with
universal appeal.
Ballet San Antonio has an uncompromising commitment to continually attract and nurture exceptional professional dancers, create distinctive performances, and make dance accessible to the widest possible audiences. As an established company, they wanted an entirely new look and feel that would reinvigorate participation among their patrons while helping increase their recognition throughout the state and the region.
As Ballet San Antonio continued to grow, it became increasingly evident that the organization needed a communications overhaul. Our branding solution helps position the ballet as a world-class arts organization by utilizing engaging visuals and messaging that speaks to current patrons while also attracting new ones.
We provided a complete communications solution that represents a top-to-bottom visual overhaul that includes a new logo, identity system, brand standards, web design, photography, and brand voice.
This communications solution represents a ground-up visual vocabulary vocabulary that included a logo, identity system, brand standards, web design, messaging, photography, and overall brand voice.
"Beautiful ballet treats."
"Beautiful ballet treats."
—San Antonio Express-News
Selected Works
Ballet San AntonioStrategy, Logo Design, Branding, Art Direction, Messaging
Activate BeautyStrategy, Branding, Art Direction, Messaging
Koresh Dance CompanyStrategy, Promotion, Branding, Messaging
Gonzaba Medical GroupStrategy, Branding,Messaging, Art Direction, Design, Web
Papa John'sStrategy, Branding, Broadcast, Art Direction, Messaging
CommuniCare Health CentersStrategy, Branding, Messaging, Art Direction, Design, Web
San Antonio Botanical GardenDesign, Branding, Project Management
American State BankMulticultural Strategy, Branding, Messaging, Art Direction, Content, Art Direction, Content
UTSA AdmissionsStrategy, Branding, Messaging, Art Direction, Content
Vivente SweetenerStrategy, Branding, Messaging, Public Relations, Social Media
Planned ParenthoodStrategy, Branding, Messaging, Art Direction
Vivente Agave NectarStrategy, Branding, Messaging, Public Relations, Social Media
UTSAStrategy, Branding, Messaging, Art Direction, Content
the AllenStrategy, Branding, Naming, Messaging, Art Direction, Design
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