Vivente Sweetener – Creative Culture Design and Digital

Vivente Tasty Foods

Making life sweeter, naturally.

Vivente Tasty Foods

Making life sweeter, naturally.

Vivente Tasty Foods

Making life sweeter, naturally.

Vivente Tasty Foods

Making life sweeter, naturally.

Strategic planning results in engaging voice and visuals to get Vivente noticed.

Creating a unified look and feel to launch in the United States.

Vivente Tasty Foods produces one of the first agave-based powdered sweetener fortified with fiber on the market. Although the company has a significant marketshare in Mexico, they wanted to expand the distribution to the United States. They called us to help.

We worked with SHEIL Foods, Inc, the company who owns Vivente Tasty Foods, to develop a strategic plan to get their name out quickly and efficiently. We targeted high-end grocery stores and smaller, local establishments who cater to discerning eaters.

We redesigned their packaging to successfully compete for recognition on grocery store shelves. From developing a friendly brand voice for us on all communications collateral, to preparing the team for tradeshows and lining up TV appearances, we prepared Sheil Foods, Inc. for the rush of stores who agreed to carry their products.

After our initial push and sustained promotions, we helped get Vivente Tasty Foods placed on shelves across Texas and California.

The only fiber-enriched agave sweetener on the market.